About EXG Pro

Pop culture collectibles that stand out.

We're EXG Pro, the people behind Cable Guys. We make officially licensed characters that hold your controller, prop up your phone or keep your earbuds safe. Everything is designed in the UK and made to be used, not left in a box.

Products sold worldwide: 15M+
Regions with our retailers: 60+
Key awards and shortlists: 50+
Where every product is designed: UK

What we make

Pick the format, then pick your character.

Licensed, properly

We work with the companies that own the characters, and they check every sculpt before it's made. So the Spider-Man on your desk is the real Spider-Man.

Made to be used

A figure on a shelf is nice. A figure holding your controller every day is better. Everything we make has a job to do.

EXG have burst onto the scene with a new brand of original gaming products which are at the sharp end of innovation and creativity, and it's great to be on board with them.
SEGA

From sketch to shelf

Hundreds of people work on a product before it reaches Smyths Toys, Target, Walmart, Amazon and shops in over 60 regions. Here's the short version.

1Concept
Our artists sketch the idea, working with the brand's team from the start.
2Refine
The sketch becomes a 3D sculpt. We rework it until it looks right and holds properly.
3Prototype
We 3D print it in the UK and test it for balance and grip.
4Review
The brand checks every detail. Nothing is made until they're happy.
5Packaging
We design the box as well, so it looks good on a shelf.
6Launch
It goes on sale here, on Amazon and in shops around the world.